Stickers and environment: the story of StickerGreen
The story of StickerGreen, a specialist in stickers, begins in 2018 with Valentin, then a student. The company, then called France Blasons, exclusively sells textile marking (flocking, screen printing…). Production is done with an old printer. The company develops in Charente and on the internet. In 2019, France Blasons grows, hiring a first person to fully manage production.
The development of stickers
France Blasons turns to stickers in 2020. Due to lack of orders, the company threatens to close. The two printers, too old, no longer allow the production of digital printing of satisfactory quality. But in a last effort, France Blasons reinvents itself on Ebay and Cdiscount to become the absolute leader in the sticker market on these platforms.
The rise of sticker production
In 2021, Valentin finally buys the most efficient printer directly from Japan. The production team can finally work optimally. Later, mid-year, the company receives Amazon certification, allowing it to sell on this platform as a French company independent of Amazon. From then on, the company develops very quickly, leading to the hiring of 2 new employees to manage production.
The birth of StickerGreen
To continue development in stickers, at the end of 2021, the company creates its own website specialized in personalized stickers. At the same time, it presents a new environmentally focused strategy aiming to be the first carbon-neutral printer. To conclude these changes, it abandons the name France Blasons to become StickerGreen. A more international name focused on the new environmental strategy. Today, textile marking has completely disappeared from the catalog and has been replaced by a single product, the sticker. This extreme focus allows StickerGreen to improve manufacturing processes and thus gain productivity compared to its international competitors.
Sticker sales: StickerGreen’s activity today
The company currently sells 70% of its stickers in France and 30% in Europe. StickerGreen offers die cut stickers, wall stickers, logo printing on paper, etc. The main customers are currently individuals (60%). Professionals represent 40% of the turnover. The team currently consists of 4 people.
You understood, StickerGreen wants to become a reference in the stickers market while contributing to environmental protection. Driven by its strong development, the company plans in 2022 to hire 3 new people and purchase 3 new printers. Discover the StickerGreen catalog here: stickergreen.com